The world today has transformed into a ‘Technology Era’. Technology is on a ride and has enabled progress in all fields. Technological revolution has changed the face of lives of people bringing healthcare, information and connectivity to even the most remote areas that were hereto isolated.

Social media gives us an opportunity to connect in a very personal and meaningful way with the customers. This allows us to respond quickly to customer support issues, share and praise compliments about the company, and provide offers to people who are going out of their way to show company support. A survey was conducted, wherein it was perceived that social media is primarily useful within a business as a promotional tool (90%), for tasks such as advertising and marketing, as well as an outreach tool (86%)

With technology growing by leaps and bounds, the role of media in the field of entrepreneurship is immense. Media plays an important part in the development and promotion of entrepreneurial spirit in India. So, this Startup Sunday let’s take a look at the role of the new age media in enhancing entrepreneurship.


Continue reading “Startup Sunday Season 2 Episode 34 (THE ENTREPRENEURIAL GATEWAY: ROLE OF NEW AGE MEDIA)”


Startup Sunday Season 2 Episode 27 (Lead Angels- Mr. Sushanto Mitra)

Lead Angels is India’s first privately owned angel network founded by a team of three originally from IIT Bombay in 2014 with the aim of improving early stage investment outcomes. The team accomplishes this by providing professional assistance to investor-members in company evaluation and the portfolio companies in their operations.

Mr. Sushanto Mitra serves as a Director at Lead Angels. Prior to this Mr. Mitra was involved in assignments which included Chief Executive Officer of Society for Innovation & Entrepreneurship, IIT Bombay. Previously he was Director at Hyderabad Angels until June 2013. Mr. Mitra has been involved in earlier stints with companies like PricewaterhouseCoopers, HCL and Softtek. Mr. Sushanto Mitra has also been working in the early stage ecosystem in India for the last 15 years.

Related imageImage result for sushanto mitra

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Startup Sunday Season 2 Episode 26 (Qrius)

Qrius earlier started as  ‘The Indian Economist’ back in January of 2013 is a leading digital magazine that focuses on publishing high quality articles and opinion pieces on business & economics, policy, politics, culture, foreign affairs and more.

With a broad range of In House Analysts, Contributors from around the globe, and over 100 content sharing partnerships with organisations from across the world, they aim to present to the reader a unique perspective on the most important issues of the day in various fields. Their Moto is ‘For the curious Mind’ as they developed Qrius into forum where curious minds meet and discuss a diverse range of subject areas that affect business, politics and society in general.

Entrepreneurship Cell got an opportunity to interview Mr Manan Vyas founder of Qrius, and brings to you the story of Qrius this Sunday



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Startup Sunday Season 2 Episode 25 (Neeraj Gupta)

We bring to you Neeraj Gupta, Founder & CEO at FormulateIP based in India and USA.  Applying his business and technical background, Neeraj assists clients in protecting and expanding their domestic and international knowledge-based businesses using IP protection, licensing and strategic planning. Neeraj is also a co-founder at Excubator which provides guidance and support needed to entrepreneurs for building a successful entrepreneurial practice. We had a brief interview with him, here are the insights of the conversation.

 neeraj gupta

E-Cell: What does the term Entrepreneurship means?

Neeraj Gupta: Entrepreneurship is all about taking risk and creating value for a business. Every single business has two outputs,

(a) The impact you create; as in, the value the product/idea adds to the ecosystem, and

(b) The monetary value that the business generates.

A sustainable business is a one that creates an impact while generating substantial monetary value, so, in a nutshell, entrepreneurship is all about taking risk and creating value.
Continue reading “Startup Sunday Season 2 Episode 25 (Neeraj Gupta)”


Startup Sunday Season 2 Episode 20 (GOQii)

“It’s never too early or too late to work towards being the healthiest you.” A healthy lifestyle not only changes your body, it also changes your mind and your attitude towards life. This Start-up Sunday brings to you how technology and personal mentoring can be integrated to take the best care of you.

Image result for GOQii

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Startup Sunday Season 2 Episode 18 (Mu Sigma)

It is befitting of a billion-dollar company in the business analytics space to be named after the symbols of mean (Mu) and standard deviation (Sigma) of probability distribution. One of the best performing companies mu sigma, headquartered in Silicon Valley of India, has over 140 clients including many of the Fortune 500 companies. It has been able to raise an enormous grand total of 163 million dollars in funding over its 9 years of existence.


Continue reading “Startup Sunday Season 2 Episode 18 (Mu Sigma)”


Startup Sunday Season 2 Episode 11 (Bitcoins)

In 1999, Professor Milton Friedman, a Nobel Prize winner in economics stated:

“I think the internet is going to be one of the major forces for reducing the role of government. The one thing that’s missing but that will soon be developed, is a reliable e-cash.”

Nine years later, Bitcoin was born.


Continue reading “Startup Sunday Season 2 Episode 11 (Bitcoins)”


Startup Sunday Season 2 Episode 4 (The Testament)

If you wait until you are ready, you will be waiting for the rest of your life

How many times has it occurred to you after seeing a start-up “Even I was thinking on a similar line”. You don’t have to see the whole staircase, just take the first step before someone else steps on it. This Sunday we bring you an  exclusive interview of Kumar Sambhav (Co Founder, The Testament) to  share his journey and his motivation to keep on pivoting till they reach right path.testamet

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Startup Sunday Season 2 Episode 2 (The Pooja Shop)


This week we present to you the story of an entrepreneur whom you might have seen on the campus. An engineer by fate, a blogger by choice and an entrepreneur by passion, Mr. Ritvij Pathak, PGDMHR 2016-18 batch, converted a simple idea into a prospering business. A fearless risk taker, Mr. Ritvij is fond of transforming simple, mundane things into something that everyone would love. Given below is the transcript of our interview with Mr. Ritvij:


ECell: Who is Ritvij without “The Pooja Shop”?

Ritvij: I am a typical computer science engineer, forced by my parents to pursue MBA. But I never wanted to get into engineering college or a B-school. I was always wanted to be a game developer or game tester. Continue reading “Startup Sunday Season 2 Episode 2 (The Pooja Shop)”