Startup Sunday || Season 4 Episode 23 ||NAVIA- SIRI FOR DOCTORS

‘Turn on the lights.’

‘Dim the lights.’

‘Play the next song.’

These are only few of the many commands that we give our home and phone assistants. What if we could use the same technology to empower medical service providers and make hospital visits more efficient? Delhi-based Navia Life Care aims to do just that with its voice-powered digital assistant for doctors and queue management system for clinics and hospitals.

Navia was founded by ISB graduate Gaurav Gupta and his friends Kunal Kishore Dhawan, and Shourjo Banerjee in 2016.

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Empowering healthcare providers

Navia is a B2B SaaS startup. Their key customers include individual doctors and hospitals; all they need to do is sign up on their website. The first month of usage is free. However, after that, doctors and hospitals “can buy an annual licence”, Kunal says.

Navia’s flagship product NAVI is an artificial intelligence (AI)-enabled voice assistant for doctors. NAVI is used to create shareable and printable digital prescriptions in less than 30 seconds, which helps doctors and patients to keep records safe in one place.

Navia QM, on the other hand, is an OPD efficiency tool to optimise patient wait time and increase the efficiency of the front office staff. It not only helps in improving patient experience but also enables the doctor/hospital to see more patients by managing the queue.

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Their last product, Navia SMART, helps improve clinical and financial outcomes. It is a modular and network-enabled suite that helps care provides leverage technology to build, maintain, and improve relationships with their patients. Navia SMART can be plugged into the existing IT architecture to use data analytics and provide insights to customers. It implements AI, machine learning (ML), and predictive analytics.

Navia sells annual licences of its products to customers. It partners with pharmaceutical, diagnostic, and technology companies to acquire customers.

Focussing on the main points

Creating these products was, however, not easy. Team Navia spent two years understanding the user’s pain points.

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Their in-house tech team designed the products. Navia at present works with about 75 hospitals and clinics, and over 300 doctors currently use their solutions.

The Numbers Game

Navia has so far raised about Rs 1.1 crore across two rounds.

Their key investor is Benori Ventures, led by Ashish Gupta, ex-COO of Evaluserve. Other notable investors include Sorabh Agarwal, a finance professional; Dr Rahul Verma, a seasoned senior executive; and Mayank Mamtani, a healthcare-focused investment banking professional.

In the pink of health

According to IBEF, the Indian healthcare sector is “growing at a brisk pace due to its strengthening coverage, services and increasing expenditure by public as well private players”. The healthcare market is expected to reach $372 billion by 2022, driven by “rising incomes, greater health awareness, lifestyle diseases, and increasing access to insurance”.

Navia competes with the likes of My Healthcare, Consure Medical, Doctalk, Lybrate, and Mfine. What differentiates this healthtech startup from the rest? The simplicity of its products – doctors create prescription within a minute using a voice assistant.

Moreover, Navia has an innovative business model – instead of being feet-on-street heavy, it is looking at the expansion of business through partnerships, which help in creating credibility in the industry.

Expansion Plan

Navia now has plans to launch its operations overseas. “We are working hard in making our product compliant for other countries and are currently exploring the Middle East and Southeast Asian markets,” Kunal says. “We will also raise pre-Series A funding in the next three-months.”

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