The French designer Yves Saint Laurent nailed it when he said, “The most beautiful makeup of a woman is passion. But cosmetics are easier to buy”. This is especially apt in today’s day and age where the ever-helpful e-commerce businesses are putting everything a consumer needs online and giving it to them with hefty discounts.
For every girl, be it a college student or a working woman, her one-stop beauty destination is NYKAA! Launched just in 2012 by Falguni Nayar, an alumnus of IIM Ahmedabad, Nykaa is currently valued at INR 3000 Cr. Let’s delve into the entrepreneurial journey of Ms. Nayar, and see how the Company has managed to achieve breakeven EBITDA and a valuation of INR 3000 Cr in a span of 7 years