Startup Sunday || Season 3 Episode 26 || Biryani By Kilo

Gone are the days when you needed to go to that shaadi to enjoy the divine taste of Biryani. Biryani has come a long way from home – caterers to cloud kitchens.
Swiggy also revealed that the chicken biryani was the most ordered dish of the year.
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This Sunday we are bringing you the story of one such startup which is working towards bringing that hot plate of Biryani straight to your doorstep.
Sound familiar, it is none other than Biryani by Kilo.

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Biryani By kilo was started in 2015 by Mr. Kaushik Roy, who has earlier worked with the likes of Nirulas and Britannia; and branding and marketing professional Vishal Jindal. They saw a growing demand for biryani in the fast-food space. Biryani because of its ease of consumption, familiar flavor profile and nutritional value was becoming extremely popular. It was replacing burgers and pizzas and making its way to office desks.

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How it came up?

Mr. Kaushik Roy who comes from a food background and has been in the food industry for the last 23 years says that Food Delivery is something that is taking off in India. Everyone is trying to deliver food in some form or the other be it a cloud kitchen or a standalone restaurant. But he felt that nobody was delivering fresh food in India. He says that fast food like sandwiches and pizza can’t be consumed more than once in a week but Indian food people tend to consume more often so he wanted to do something desi at the same time being fresh and could be delivered easily. So he felt that Biryani was the one thing which could replace pizzas in due course of time.

Biryani By kilo raised about $1 million in Pre series A round of funding from various investors led by Mr. Ajay Relan, Founder Chairman CX Partners and Vinay Mittal, HT Media Strategy.

What makes it unique?

Mr. Kaushik says that he started his career as a waiter and saw various chefs. He saw that the fresh and slow cooking way of making food was amazing. He saw his mother and wife cook biryani at home and wanted to do this to a commercial scale. After a lot of R&D, meeting with chefs he came up with Biryani by Kilo which cooks each biryani individually and delivers the biryani in the same pot it is cooked in. Mr. Kaushik believes the upswing is because of the convenience of packaging, delivery, and consumption.

How big is Biryani By Kilo?
BBK currently has 10 outlets in Delhi-NCR and one outlet in Mumbai with an annual revenue rate of about Rs 24 crore.

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BBK has also invested in a cloud kitchen type delivery model something similar to Freshmenu and Fassos. This sort of model gives an advantage of low capex and rentals, the ability to change locations, scaling up, centralized marketing, good efficiency, and low wastage.

Future Plans

Mr. Kaushik says that the funds they raised will be used to take the company pan India, scale up and achieve a sales run rate of 40 crores by mid FY19. Mr. Kaushik said that Biryani By Kilo is planning to raise a Series-A round of funding in early 2019 to become Rs 100 crore+ in the next 2 years.

Biryani which was once considered a dish for the Indian royals has now become accessible to more and more groups of people. Today biryani is not only cooked in expensive restaurants and new age cloud kitchens but also in roadside stalls with big handis. It is an easy one pot meal for the common person. So what lies ahead for biryani, maybe becoming popular in the frozen form in departmental stores. Till then let us enjoy our pot of biryani one grain at a time.

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Startup Sunday || Season 3 Episode 23 || DigitalNil- Growing Businesses Digitally

DIGITALNIL-GROWING BUSINESS DIGITALLY

 

The world has seen a huge paradigm shift when it comes to marketing strategy of companies. Riding the digital wave and technological advancements around the globe, new avenues have been created through which companies are fighting for their share of digital space over the internet and mind space of the millennial youth and millions of customers surfing online. No one is ready to leave an inch when it comes to the digital marketing arena and this has boosted startups in the field of digital marketing to grow.

One such startup which is looking to revolutionize the world of Digital Marketing is DigitalNil. Ideated and Co-Founded by an electronics engineering student, Nilesh Komatwar, this digital marketing startup envisages to help businesses, especially startups grow in India. An enthusiastic individual, Nilesh not only looks to promote startups and new ventures be visible online, but also create a network which could be leveraged by the budding entrepreneurs to connect with each other and potential investors. DigitalNil in one word would act as an incubator to promote new businesses grow digitally.

This Sunday, we have the excerpts of the conversation we had with Mr. Nilesh Komatwar, CEO of DigitlNil. Nilesh is currently a third year electronics engineering student and has been involved in quite a number of startups from an early age of 18. He has had a roller coaster ride till now in his journey but every time something has come between him and his goal, he has strived hard to overcome such obstacles to launch DigitalNil successfully.

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Startup Sunday || Season 3 Episode 19 || (Crealth Research & Educare)

  “If you want to be rich, you need to be financially literate. People with low financial literacy standards are often unable to take their ideas and create assets out of them. We were not taught financial literacy in school. It takes a lot of work and time to change your thinking and to become financially literate.” – Robert Kiyosaki

College graduates spend 16 years gaining skills that will help them command a higher salary; yet little or no time is spent helping them save, invest and grow their money.
In this edition of startup sunday, we will cover a financial research and advisory startup, Crealth Research & Educare.
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Startup Sunday Season 3 Episode 18 (Leaf Studios – Enhancing Your Audio Experience)

The music industry is growing across all geographies and in an age of free data, we consume it more and more. Now what if we tell you that an Indian startup is competing and surpassing the likes of Skullcandy and Sennheiser at their game would you believe that?

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Mr. Chiraag Kapil, Co-founder and Head of Product Design along with his co-founder Avinash Bansal did a research project in University of Illinois, Urbana Champagne. Chirag says this project gave him a core understanding of music as an element of how it interacts with a person.
In this edition of Startup Sunday, we will be talking to one of the founders of ‘Leaf’ who along with his IIT Delhi and DTU friends have decided to go on a rebellion against the so-called‘Big Brands’.

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The Entrepreneurship Cell was fortunate enough to interact with Mr. Chira Continue reading “Startup Sunday Season 3 Episode 18 (Leaf Studios – Enhancing Your Audio Experience)”

Startup Sunday Season 3 Episode 14(Alibaba Group – Jack Ma’s Exit)

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The Alibaba Group, commonly referred to as Alibaba, is a conglomerate consisting of multiple companies, which provide a variety of internet features. Alibaba is often seen as the combination of Amazon, eBay, and PayPal; however, it offers much more. Alibaba primarily focuses on its function as an e-commerce marketplace but is also involved in adjacent markets, such as cloud computing, mobile chatting, and personal financing. The journey of Alibaba, led by its founder Jack Ma is often celebrated as an example of how the vision of social inclusion can build a small startup into one of the highest valued companies of the globe. Recently Jack Ma has announced that he is going to retire as the Executive Chairman of Alibaba Group in exactly one year from now. This news has led to the speculation as to how the company will perform once its most influential personality takes a backseat and hands over the reins to a new individual, Mr.Daniel Zhang, Alibaba’s financial whiz. Continue reading “Startup Sunday Season 3 Episode 14(Alibaba Group – Jack Ma’s Exit)”

Startup Sunday Season 3 Episode 13(Binashree – The Skyrocketing 3D Printers)

Many are successful, but only a few are achievers. What differentiates these two is the courage to take the road less travelled. It requires lots of courage to enter an industry which is still developing and moreover when you don’t possess any expertise in that sector.

Today’s Startup Sunday brings to you the story of such enthusiastic and dynamic young brothers, Sitendu, an Electrical and Electronics Engineer and Somarendu, a Chemical Engineer, who left their 9-5 desk job for making an impact in Indian Tech market with their brand-new Start-up called Binashree.

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Startup Sunday Season 3 Episode 12(Google- Fostering Innovation and Nurturing Startups)

We all talk about start-ups and new businesses that recreate the business models time and again. But the startup that changed the course of this millennium was Google. Today a company with a market capitalization of billion US dollars was once a startup in the year 1996. Two Stanford Ph.D. students, Sergey Brin and Larry Page had the idea of ‘BackRub’, a revolutionary technology that would rank web pages based on how many other web pages linked back to them. A disrupting idea in itself, the two co-founders worked to make their idea a success. And thanks to the world of internet, Google slowly created a buzz that took the entire world by storm.

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The Early Days of Google Continue reading “Startup Sunday Season 3 Episode 12(Google- Fostering Innovation and Nurturing Startups)”

Startup Sunday Season 3 Episode 10 (ATTENTIVE AI)

Artificial Intelligence is the hot topic everyone is talking about today. But what is Artificial Intelligence? Artificial Intelligence is a part of computer science that aims to create intelligent machines. But there is much more to it than meets the eye.

“A year spent in artificial intelligence is enough to make one believe in God.” —Alan Perlis

Attentive AI is one such entrepreneurial venture which using their own AI aim to meet the needs of the remote sensing industry to generate actionable insights on a daily basis. Getting confused, let’s simplify it. Remote sensing is the science of obtaining information about object or areas using aircraft or satellite-based sensor technologies. So according to the people at Attentive AI there are trillions of pixels of raw data that exists out there waiting to be processed. Even if the population of the entire planet was to analyze this data it would take an eternity. But processing this data and extracting insights from it requires a human-like accuracy. Attentive AI was founded on this premise developing Artificial Intelligence Systems that made it possible to analyze petabytes of remote sensing data, converting it into accurate insights with minimal human effort. They create geospatial data which is data that gives information about a physical object in the form of numerical values on a geographic coordinate system like roadmaps for their clients.

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Continue reading “Startup Sunday Season 3 Episode 10 (ATTENTIVE AI)”

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