Gone are the days when you needed to go to that shaadi to enjoy the divine taste of Biryani. Biryani has come a long way from home – caterers to cloud kitchens.
Swiggy also revealed that the chicken biryani was the most ordered dish of the year.
This Sunday we are bringing you the story of one such startup which is working towards bringing that hot plate of Biryani straight to your doorstep.
Sound familiar, it is none other than Biryani by Kilo.
Biryani By kilo was started in 2015 by Mr. Kaushik Roy, who has earlier worked with the likes of Nirulas and Britannia; and branding and marketing professional Vishal Jindal. They saw a growing demand for biryani in the fast-food space. Biryani because of its ease of consumption, familiar flavor profile and nutritional value was becoming extremely popular. It was replacing burgers and pizzas and making its way to office desks.
How it came up?
Mr. Kaushik Roy who comes from a food background and has been in the food industry for the last 23 years says that Food Delivery is something that is taking off in India. Everyone is trying to deliver food in some form or the other be it a cloud kitchen or a standalone restaurant. But he felt that nobody was delivering fresh food in India. He says that fast food like sandwiches and pizza can’t be consumed more than once in a week but Indian food people tend to consume more often so he wanted to do something desi at the same time being fresh and could be delivered easily. So he felt that Biryani was the one thing which could replace pizzas in due course of time.
Biryani By kilo raised about $1 million in Pre series A round of funding from various investors led by Mr. Ajay Relan, Founder Chairman CX Partners and Vinay Mittal, HT Media Strategy.
What makes it unique?
Mr. Kaushik says that he started his career as a waiter and saw various chefs. He saw that the fresh and slow cooking way of making food was amazing. He saw his mother and wife cook biryani at home and wanted to do this to a commercial scale. After a lot of R&D, meeting with chefs he came up with Biryani by Kilo which cooks each biryani individually and delivers the biryani in the same pot it is cooked in. Mr. Kaushik believes the upswing is because of the convenience of packaging, delivery, and consumption.
How big is Biryani By Kilo?
BBK currently has 10 outlets in Delhi-NCR and one outlet in Mumbai with an annual revenue rate of about Rs 24 crore.
BBK has also invested in a cloud kitchen type delivery model something similar to Freshmenu and Fassos. This sort of model gives an advantage of low capex and rentals, the ability to change locations, scaling up, centralized marketing, good efficiency, and low wastage.
Mr. Kaushik says that the funds they raised will be used to take the company pan India, scale up and achieve a sales run rate of 40 crores by mid FY19. Mr. Kaushik said that Biryani By Kilo is planning to raise a Series-A round of funding in early 2019 to become Rs 100 crore+ in the next 2 years.
Biryani which was once considered a dish for the Indian royals has now become accessible to more and more groups of people. Today biryani is not only cooked in expensive restaurants and new age cloud kitchens but also in roadside stalls with big handis. It is an easy one pot meal for the common person. So what lies ahead for biryani, maybe becoming popular in the frozen form in departmental stores. Till then let us enjoy our pot of biryani one grain at a time.