Startup Sunday Season 2 Episode 1 (HotelBids.com)

unnamedOnline Hotel Booking Industry in India had already become a red ocean when Mr. Inder Sharma thought about entering the industry. Two models were dominating the Online Hotel Booking sectors. Online Travel Agents (OTAs) such as MakeMyTrip.com, Cleartrip.com, Goibibo.com, Yatra.com etc. and the Accommodation start-ups such as Oyo Rooms, Treebo, FabHotels etc. had already captured almost 19% of the total hotel booking industry (which stood at $7.2 Bn at that time). Before going further on how Mr. Sharma went ahead, let me explain how OTAs were different from Accommodation Start-ups. Continue reading

Startup Sunday Season 1 Episode 22 (Purplle)

Tired of roaming in the markets searching for your favourite beauty products?

Purplle.com – India’s #1 Beauty Destination is here to fulfil your cosmetic needs. Started 925663722sin 2011 Purplle.com with a vision to cater to the beauty needs has been an early mover in the online beauty space and had initially secured an investment by a consortium of Blume Ventures, Mumbai Angels and The Chennai Angels.

Manish Taneja, CEO, Purplle.com said, “Purplle has clearly demonstrated cost efficient scale up in our beauty products market place business and are making rapid inroads into the beauty services market . With further round of funding, we are confident we will establish ourselves as India’s top destination for beauty.”

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Startup Sunday Season 1 Episode 20 (Voonik)

Voonik, began as a Personal styling design application invoonik-e1465214294881stead of another apparel store. Inside no time from its dispatch it consumed another room in the e-commerce skyline, giving some uniqueness in their startup unlike some big players

Idea behind Voonik’s existence was to let a woman or a girl customer have her own online personal shopping assistant, who will ensure that the dress suits her and also well within her price range.

The deep-rooted custom of taking your companion on shopping to help your selection has now being replaced by this application. Continue reading