InMobi, a mobile advertising and discovery platform provider has been in the news for various reasons: A 950,000 dollar fine for ignoring privacy policies; talks of acquisition by Google or Microsoft; senior level attrition and a possible IPO. Against all odds, the Indian unicorn recently celebrated its 10th anniversary. Let’s unravel the journey of India’s second profitable unicorn startup (after MuSigma)
Naveen Tewari cofounded mKhoj with fellow IIT alumnus Amit Gupta, Mohit Saxena and Abhay Singhal. In 2007, mKhoj started as a SMS-based search and monetization business. The idea was born with a vision to change the way advertisements are seen on mobile devices. In 2008, mKhoj was enhanced from SMS-based services to mobile advertising and was rebranded as InMobi.
Over the years, it grew from a single- bedroom flat in Mumbai onto a global arena where it competes with Google, Facebook and Apple in the market for data-driven mobile advertising. The company was recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013. InMobi was also recognized among Fast Company’s “2016’s Most Innovative Companies in the world”