Startup Sunday || Season 4 Episode 02 || Sava100Crore

Seth Godin once said that marketing is no longer about the stuff you make but the stories you tell.  In the ongoing digital transformation, Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.

In this episode of startup sunday, we interact with Mr Paritosh Sharma from Sava100Crore, a business channel that helps SME business owners in India to grow their business. Prior to co-founding Sava100Crore, Paritosh has worked with startups like Jabong, Hike, PayU etc. Following is the excerpt from the conversation:

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Startup Sunday Season 3 Episode 34 || The Viral Fever

The story of most of the successful startups starts from realizing the gap in the market and moving towards filling that one. Indian television entertainment has a huge pile of content but somewhere lacks the specific content to cater to the young viewers. There came the most famous YouTube content giant to amaze the viewers with exactly what they were looking for.

This week, we present to you the story of a guy who did something out of the league and created our very favorite TVF.

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The Viral Fever (TVF) is an online YouTube channel started by TVF Media Labs in 2010, and currently owned and operated by Contagious Online Media. TVF was the pioneer of web-series in India with hits like Permanent Roommates and Pitchers. As of December 2018, TVF has over 5 million subscribers on YouTube.

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Startup Sunday Season 2 Episode 21 (InMobi)

InMobi, a mobile advertising and discovery platform provider has been in the news for various reasons: A 950,000 dollar fine for ignoring privacy policies; talks of acquisition by Google or Microsoft; senior level attrition and a possible IPO. Against all odds, the Indian unicorn recently celebrated its 10th anniversary. Let’s unravel the journey of India’s second profitable unicorn startup (after MuSigma)

Naveen Tewari cofounded mKhoj with fellow IIT alumnus Amit Gupta, Mohit Saxena and Abhay Singhal.  In 2007, mKhoj started as a SMS-based search and monetization business. The idea was born with a vision to change the way advertisements are seen on mobile devices. In 2008, mKhoj was enhanced from SMS-based services to mobile advertising and was rebranded as InMobi.

Over the years, it grew from a single- bedroom flat in Mumbai onto a global arena where it competes with Google, Facebook and Apple in the market for data-driven mobile advertising. The company was recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013. InMobi was also recognized among Fast Company’s “2016’s Most Innovative Companies in the world”

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