About ecellimi

E-Cell at IMI Delhi aims to foster entrepreneurship among the new generation of our country. We believe entrepreneurship is the only way a nation can move forward , therefore we work to support students through knowledge sessions, competitions and industry interaction. Our vision is to make entrepreneurship a way of life for every young student. Check out our blog for new updates and information on various industries and on different aspects of entrepreneurship.

Startup Sunday Season 2 Episode 1 (HotelBids.com)

unnamedOnline Hotel Booking Industry in India had already become a red ocean when Mr. Inder Sharma thought about entering the industry. Two models were dominating the Online Hotel Booking sectors. Online Travel Agents (OTAs) such as MakeMyTrip.com, Cleartrip.com, Goibibo.com, Yatra.com etc. and the Accommodation start-ups such as Oyo Rooms, Treebo, FabHotels etc. had already captured almost 19% of the total hotel booking industry (which stood at $7.2 Bn at that time). Before going further on how Mr. Sharma went ahead, let me explain how OTAs were different from Accommodation Start-ups. Continue reading

Startup Sunday Season 1 Episode 25 (Most Wanted Entertainments)

We at Entreprene1urship Cell firmly believe each and every one is an entrepreneur in one
way or the other. As startup Sunday reaches its last episode of season 1, we bring you the story of a person who recently made revenue out of his business model. The way he scaled his hobby into a money generating YouTube channel is impressive. Mr. Maheshwaran from Coimbatore, Tamilnadu , is the proud owner of Most Wanted Entertainments,  a venture that started with a simple animation video on whatsapp.

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Startup Sunday Season 1 Episode 24 (Tapzo)

1Did you know that most smartphone users in India uninstall nearly 75 percent of apps soon after they download them? Many cite the limited memory on their phones as a reason. Then there are those who either avoid using these apps or even downloading them, because of the high data costs they may incur. This is where an app like Tapzo (previously Helpchat) aims to step in and solve these pain points.

Tapzo does this by integrating the APIs of other apps onto a single platform in a unique proprietary format. By using a single window to access multiple apps, users can save upto 100 MB worth of data costs each month as there is no need to download and update multiple apps. It also helps free upto 500 MB of space with multiple apps being replaced by a single app. Continue reading

Startup Sunday Season 1 Episode 23 (Capital Float)

capital-logoEntrepreneurs in India consistently face issues while raising timely credits from banks, despite running successfully. Those that succeed often have to provide some collateral to fund business needs. Constricting lending policies, unbending collateral requirements and slow disbursement times by formal banking institutions drive SMEs towards informal financiers; while these institutions are quick but high interest rates put them down to a chronic cycle of debt. Continue reading

Startup Sunday Season 1 Episode 22 (Purplle)

Tired of roaming in the markets searching for your favourite beauty products?

Purplle.com – India’s #1 Beauty Destination is here to fulfil your cosmetic needs. Started 925663722sin 2011 Purplle.com with a vision to cater to the beauty needs has been an early mover in the online beauty space and had initially secured an investment by a consortium of Blume Ventures, Mumbai Angels and The Chennai Angels.

Manish Taneja, CEO, Purplle.com said, “Purplle has clearly demonstrated cost efficient scale up in our beauty products market place business and are making rapid inroads into the beauty services market . With further round of funding, we are confident we will establish ourselves as India’s top destination for beauty.”

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Startup Sunday Season 1 Episode 21 (Tracxn)

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There are thousands of people looking for opportunities to invest in startups, though the amount they are not willing to invest too much but a good enough amount to leverage the startup with the much-wanted start. Tracxn works towards developing a symbiotic relationship between startups, investors and VCs.

Tracxn Technologies Private Limited is a financial technology company founded in 2012 by Abhishek Goyal, former VC at Accel Partners and also the founder and CEO of Urban Touch.com and Neha Singh, former VC at Sequoia Capital. The mission of the company is “to build the largest team of Analysts tracking start-ups globally for Venture Capital and Corp Dev”. The company describes itself as “Bloomberg + Gartner for startups information”.

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Startup Sunday Season 1 Episode 20 (Voonik)

Voonik, began as a Personal styling design application invoonik-e1465214294881stead of another apparel store. Inside no time from its dispatch it consumed another room in the e-commerce skyline, giving some uniqueness in their startup unlike some big players

Idea behind Voonik’s existence was to let a woman or a girl customer have her own online personal shopping assistant, who will ensure that the dress suits her and also well within her price range.

The deep-rooted custom of taking your companion on shopping to help your selection has now being replaced by this application. Continue reading