Startup Sunday || Season 4 Episode 28 || LuggageHero


You’re familiar with the predicament: You’ve got a few hours before you can check into your vacation rental, or before you leave for your flight, and you want to do some sightseeing — but that means slogging along crowded sidewalks with your luggage in tow.

Or does it?

LuggageHero comes to your rescue with their growing network of 38 luggage storage sites in: New York, London, Copenhagen, and many more major cities across Europe and North America. You no longer have to drag your luggage all over a city or hunt for the elusive storage locker, where you need exact change in the right currency. LuggageHero is a network of short-term luggage storage options in shops, cafes, hotels and more. LuggageHero offers online booking with a credit card, hence eliminating the need for users to have local currency on hand.

Luggage storage sites are located inside existing businesses, including retail outlets, hotels, cafes, and more. All of these sites are vetted by LuggageHero’s local representative, who perform regular quality checks.


Jannik Lawaetz
Chief Executive Officer and Co-Founder

Jannik Lawaetz, the founder of the company, had the original idea for LuggageHero in 2016 after dragging around his own luggage too many times. He created a peer-to-peer economy-sharing concept that is easy to use, trustworthy, and where customers pay only for the hours their luggage is stored. He started in his hometown of Copenhagen.

Kristian Loekkegaard reached out to Jannik after reading a newspaper article about Jannik’s idea and early traction in Copenhagen. Initially, he was interested in becoming an investor, but he ended up joining Jannik to head up the technology side of the business. Together they founded LuggageHero as it is today and expanded the service to London and New York City in 2017. In 2019, LuggageHero raised $2.25 million in funding and grew to more than 35 major cities in Europe and North America.

Jannik has become a sought-after speaker, including appearances at several tech startup and short-term rental conferences, including HOST 2019 | The New Business of Accommodation in London, Tech BBQ in Copenhagen and the Short Stay Summit in Barcelona. In March 2020, he’ll address the Guest Experience Show in London.

As for the funding, the company got funds on a crowdfunding platform, Seedrs, and within 28 hours, LuggageHero had fully funded its €1.23 million equity crowdfunding campaign. With more than 600 investors, it is overfunded and has closed its campaign on May 3, 2019.

Steps undertaken to avail the service


Watch the following video to get a better understanding of how the whole process works:

LuggageHero concept video

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