Startup Sunday || Season 4 Episode 21 || Doctor Insta



Doctor Insta is India’s first “Video-Medicine” platform that provides the best-in-class Medical Consultation Instantly: Anytime. Anywhere.

Doctor Insta strives to bridge the gap between doctors and patients through a digital channel of primary healthcare delivery. Doctor Insta endeavors to provide the best-in-class telemedicine experience to empower people to lead healthy lifestyles, enhance productivity and reduce infection rates.

Doctor Insta also aims at improving the operational efficiency of doctors. Doctor Insta’s Video, Phone, and Chat Visits allow our Doctors, Paediatricians, Sexologists, Psychologists, Gynaecologists, Nutritionists and other specialists to audio-visually engage with patients for smart diagnosis and effective treatment consultation.

Doctor Insta brings the best medical care to the comfort of your home. Our practitioners are educated and trained at the finest medical colleges and hospitals in the country. They go through rigorous selection processes, have in-depth experiential knowledge and are highly rated by peers and patients alike.


Q) Could you briefly tell us about Doctor Insta and the solution it offers?

 Doctor Insta was started three years back and is today India’s largest virtual healthcare platform. It’s a curated platform where people can come and get online consultation by phone, video and chat as and when they want i.e. 24×7, 365 days. We have two business models; one is business to business to consumers (b2b2c) and the other one is called business to consumers (b2c). In the former, large Indian companies avail the Doctor Insta solution for their employees and dependents. So there are like 1.2 million b2b2c lives covered and around 600,000 lives cover through the b2c programme.


Q) What was the idea behind starting doctor insta?

A sprained ankle forced Mr Amit Munjal to use a telemedicine app in the US. He was quite impressed by the experience. “It helped me access a doctor from the convenience of my residence—saving time and money,” says the 41-year-old.

The incident inspired me to start something similar in India too. “Telemedicine is a very popular concept in the West. The exponential growth in India’s digital economy offered a promising opportunity for on-demand.

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Q) How does one avail of the services through your telemedicine platform?

Under b2c you can download the app and choose to do the consultation on pay as you go basis or pay an annual subscription. In b2b2c employees don’t pay anything, it is the employer paying retainer ship, per employee per month fee. We also have a separate model called consult your own doctor. So let’s say you have been going to doctor Kumar for your medical consultation then you can now consult with the same doctor on Doctor Insta platform from your phone, video or chat through the Doctor Insta app. All the prescriptions come to you electronically in five to 10 minutes post your consultation by email as well as inside the app in your ‘my health’ records.

Q) How significant is this opportunity in India?

About the size of the market, as a concept it is relatively new for India and Doctor Insta is definitely the market maker. The market for online consultation theoretically speaking is 70% of 50 million per day which is like 35 million consultations that could happen on the platform every single day. The other way to gauge is by adjusting the market for what we have seen in China; because that’s the closest precedent we have in the developing world. We can’t compare it to the US because the healthcare system is very different there versus in India. But India has a lot of similarity between the Chinese healthcare system, so in China, around 900,000 consultations are happening every single day and they are growing in double digits month over month. So, if nine lakh consultations are happening between four players, India has probably 90% of the same population so you can apply the factor of 90% and say almost 800,000 consultations could happen in India every single day through the organised platforms.

Q) How do you identify doctors for your platform?

With Doctor Insta we have a curated platform. What we do is selection, screening, and training of the doctors before putting them on the platform. First of all, the Doctor Insta itself has cherry-picked doctors and owing to crowdsourcing of the ratings and reviews if a certain doctor rating drops below a certain threshold, then they get decommissioned. So, the platform is a huge success and survival-ship biased because only those who are continuously making their patients, happier, stronger and healthier would survive. That’s why we are the company of first choice for almost all of the large companies in the Indian market.  As I was saying earlier, we have 1.2 million employees covered through Doctor Insta across 107 large companies.

Q) Is there a rural service model too?

Doctor Insta is more prevalent in urban India than in rural. But we do have rural India presence and it works differently through ‘Doctor Insta Inclusion’. In this service offering, the paying capacity is not much and a good MD doctor would expect good compensation for the time spent. Hence the ‘Doctor Insta Inclusion’ plan works through third-party assisted e-commerce companies.  We offer the services through MBBS doctors because the math doesn’t work out for an MD doctor. The way it works is that we have village-level entrepreneurs (VLE) who can be reached out for facilitating the consultations. Here the VLE would enable the consultation between the MBBS doctor and patient. While the VLE would collect the money from the patient, the payment would get deducted from the VLE’s wallet and then the parent company would settle it with Doctor Insta every month. The consultation charge, in this case, is around Rs 120. We offer only MBBS level consultation.

Q) How much have you invested in the business and what kind of revenue is the platform doing annually? Is the business profitable?

We invested a few million dollars and we are also backed by some leading healthcare-specific venture capital funds. One of them is Round Glass Partners based in Seattle and the second one is BrahmaX Ventures in Los Angeles. Collectively investors have put $3 million and in Doctor Insta and they own around 30% of the company.

We are growing in double-digit month over month and our revenue this past year i.e. March 2018 would be under $2 million. We are profitable on operating profit level clearly. But if you take into account all the indirect costs, we are still in the growth phase. So, we are in the red but at the operating level, we are profitable.

Q) Do you also have associations with the pharmacies and the test laboratories?

Yes, we have tie-ups with all the leading pharmacies of the country from Apollo Pharmacy with 3,000 stores to all the leading online pharmacy stores like 1mg, Net Meds, Pharm Easy.  The pharmacy partners offer between 35% and 40% discounts on medicines. We also have aligned with all the leading diagnostics labs like SRL, Dr. Lal, Metropolis and Thyrocare. Discounts offered by laboratories are in the 45% to 50% range. This apart, we have tie-ups with all the leading insurance brokers of the country.

Startup Sunday || Season 4 Episode 20 || DonateKart

“It’s hard to make things right for everyone.”
“But if everybody helped just one person, lots of people would get helped.”

-Linwood Barclay

Despite being motivated by quotes like these which glorify the act of charity, how many times have you backed out of the giving due to lack of convenience?

How many times have you come across an NGO and wanted to help them out, but hesitated due to the lack of transparency of the process?

the reasons which affected your confidence in trusting the organization might be any one of the following-

1) Strong distrust in the organization due to lack of transparency & accountability

2) Lack of convenience in carrying out the deliverance of charity

3) Inability in the determination of how the funds are utilized

4) Inefficient impact resulting in only 60-70% of funds reaching the end beneficiary


The plausible solution to this issue is Donatekart, which is a return to the traditional Indian way of giving, using the marvels of technology. Where they have started making people ‘donate in-kind’ again, with the help of concepts like crowdfunding and e-commerce.

Donatekart is a social enterprise that allows individuals to donate supplies needed to a charity instead of donating money. The organization was established in 2016 by Anil Kumar Reddy and Sandeep Sharma. Donatekart is primarily an online crowdsourcing platform that assists non-governmental organizations to create campaigns and collect products they require from donors instead of traditional monetary donations. Donatekart is the first of its kind in the world that enables donors and philanthropists to directly donate required products to charitable organizations online instead of money.

Donatekart is incubated by Zone Start-ups India, an accelerator program run by Bombay Stock Exchange, Mumbai and T-Hub, Hyderabad. They focus on catering to the needs of both donors and NGOs, for the former, it is transparency and convenience.


The amazing story of Donatekart

The birth of this online crowdsourcing platform dates back to 2015 when Mr. Anil Reddy, one of the founders was volunteering for a Goonj relief camp during the Chennai floods. The finding that there is a mismatch between the victims’ requirement and what they received from donors became the trigger point of this organisations’ inception. He also noticed how people were using e-commerce sites like Amazon and Flipkart to buy rice and groceries and were sending them to the NGO’s collection centres.

Anil, then an undergrad student at NIT Nagpur, was entrusted with the delivery and distribution of relief packages to the flood victims. There was no dearth of donors, who would generously give food, water, and clothing, but the victims were in desperate need of things like tarpaulins, mosquito repellents, blankets, bleaching powder, medicines, and so on. Anil realised that NGOs (like Goonj and several others) that organised these relief camps did not get the desired products because donors were largely unaware of the specific needs of an area or a calamity. The founders discovered this was one of the pain-points that need to be addressed to ensure the intended success. They created Donatekart to serve as a bridge connecting the needs of the beneficiary and the benefactor while ensuring transparency in transactions.

The idea of Donatekart, rooted in Nagpur but soon shifted its base to Mumbai, where several large and small NGOs are headquartered.


What is Donatekart all about?

At Donatekart, they are on a mission to provide a transparent online donation platform for Indians to give. They primarily focussed on building a platform where Donors can donate in-kind to charities instead of money thus bringing transparency. Consider an orphanage launching a campaign on Donatekart where they list items like notebooks, school bags, uniforms, etc. Donors who wish to contribute can easily browse this list, and similar to online shopping, they can shop for the NGO by paying for these products. Donatekart will then deliver these items to the NGO, who can then send updates with photos and videos of distribution.

With leveraging technology and people’s acquaintance using eCommerce sites, Donatekart brings an Indian way of giving to social causes online. The start-up updates the donors on product utilization and keeps them engaged with the organization.

How is Donatekart impacting lives?

Since inception, Donatekart has worked with 800+ NGOs from all over India, across various sectors and hosted nearly 350 campaigns on its platform. 75000 unique donors channelized 10 lakhs products worth Rs 10 Crores across major Indian cities, and even difficult areas like tribal Maharashtra, Jammu and Kashmir, and the northeast. One of the biggest and commendable projects of the firm includes its service during the devastating Kerala floods of 2018 where they raised two crores worth of products.

Many organisations have done multiple campaigns on a monthly or quarterly basis, which clearly shows the value this company brings to them as a platform.

What is the revenue model of Donatekart?

Hundred percent of the products donated via Donatekart go to the NGOs. They generate their revenue from the vendors from whom they buy the products. Since they purchase in bulk, they always leverage on the wholesale value of the purchase, thus sustaining the business without taking fees to run a campaign or make a donation.


The influence this organization bestowed on the chiefly unorganized philanthropy sector is evident from the awards they received. Donatekart was awarded NASSCOM Social Innovation Award 2018 by K. T. Rama Rao, Minister for Information Technology, during World Conference on Information Technology held in 2019, in Hyderabad. They were even invited to the United States by Bill Gates and Melinda Gates Foundation to be part of the Greater Giving Summit as a recognition of the good work they have done. They won the best social Enterprise award from action for India.

What’s the future plan for Donatekart?

The vision for Donatekart is to see every Indian contributing at least 2% of their income for social causes. Currently, only 28% of people contribute to charities in India, which is quite less when compared to other countries. Bain India Philanthropy report states that the lack of transparency is hindering the growth of giving population and we at Donatekart are trying to solve the same issue to achieve its vision. To make this happen there is a requirement to promote a lot of individual campaigns i.e. mobilizing individuals to launch campaigns on their special days like birthdays, anniversaries to support charities/social causes. Also, Many NRIs/PIOs would love to give back to the community or village they are from, which can be done using crowdfunding.


The world would be a better place if more of us can join the path of sharing and caring. Being a facilitator in this deed is no less than the benefactor. In this world where everything is driven by the thought of “What’s in it for me?”, we need more and more people to willingly share a part of the favors bestowed upon them. Only this can make us truly humane and hence build a better tomorrow.


Written By-

Priyabrata Saha (PGDM C) & Ajmi Fathima (PGDM BFS)
Batch: 2019-2021

Startup Sunday || Season 4 Episode 19 || AMIGO

Amigo is a SOCIAL SECURITY NETWORK. They help companies and people defend their online establishments and activities against any financial scams and forgeries by developing a robust and safe infrastructure for their business operations.


Mr. Amit Singh, Founder

Mr. Amit Singh, the founder was an enthusiast for Technical things.  He did many technical developments and designing projects during his college time. Despite being a college dropout, his self-belief enabled him in achieving summits of glory. He is happy to stay firm in his decisions that whatever he did was the right choice, be it giving full time to his Security domain.

Amigo comes from his friend circle. Yes, his friends, they were always helping him in all the circumstances, whether financial or technical. He was always fond of his amigos who were around him. During his college, he was fortunate enough to connect with Africans, Afghanis and Russians. They were quite supportive me towards his technical skills. The word amigo is vital for him because he knows what they did for him. His vision towards amigo is to make a friendly and secure environment for the upcoming generation to protect digital work. He wants to mark this company as a Tech Friend company where all his employees are helping and supporting technically billions of people out there who are frosted with scams and unwanted digital pop-up.

1) What exactly is the business model of amigo?

Amigo is now working on Cyber School, Cyber Police, and Digital Payment Solutions and social security. In meanwhile you can say this is what people need today. They are setting their new infrastructure that will help people do discover the genuine side of the internet and help them to get relay on Internet things. So, they are securing everything that digitally connects people and things.

2) What are the challenges that you faced while launching amigo?

He faced huge potential threats and challenges during the starting of amigo. Maybe they made him strong enough now to face any challenges and move toward his vision. Finally, all that does not kill you, make you stronger.

3) Please share something about your experience in making your own place in the market.

It’s something interesting I would like to share my view for young entrepreneurs and small business owners. The market is full of risk without a vision and mission. You can’t dig your hand in this without a proper plan. This is what that will make you one day king of your industry or maybe lead you to become looser. So, choose your path very wisely. You have potential and you can do it, but not without a plan. There are many people like you who are offering the same services and products may be on a bigger scale. But this is where exactly you need to rely on yourself and such challenges with your full potential.

Make your principles of being Honest, Creative and innovative toward yourself and your employees. You will get what you want by being real. Business never runs on any terms and conditions, it’s always run on your behavior, attitude and especially your commitments.


4) How do you differentiate and compete with your competitors?

“They are always trying to pull me, maybe backbiting me.” Sorry, but it’s not true. It has never happened to me. I always meet them with full of respect and gratitude the same they do for me. Since, my loyalty towards my vision of Amigo, I know it’s just one step away towards my vision. There is no competition, there is only my creativity and willingness fighting together to make the reality of visions.

5) What are your plans for expansion and scaling up?

I am launching soon cyber school program for more than 40000 Schools including government and private. That will help our nation to create a cyber army that can help our people to bring a new change in the digital revolution in this world.

I also have some other product with my research wing-like antivirus and digital gadgets that are coming in the upcoming launch in 2020 to protect and share data information privately and encrypted.

6) How did you fund your start-up, to begin with? What difficulties you are facing for funding your start-up?

In starting I was more worried about funding but later I realize funding is not everything you need. You need people who believe in your vision. And if your vision is to protect them you will get many sources of funding around you.

I would like to share my first funding experience, which was the worst experience of my life I never had gone through such circumstances before that time. I had lost almost 5 million from my first investor and that was the time I didn’t give up. My investor supported me in all the circumstances and enabled me to come out of it. And here I AM.

I will suggest you, that don’t run for investors and try to find an amigo for yourself, that will help in your financial planning and could be the best buddies to trust.

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7) Is there any point in your life when you wished to give up? How did you overcome this challenge?

Yeah! Not one but there are many, each one was very crucial and more powerful from the last one. Now I am habitual of not giving up. And this word doesn’t exist in my routine life anymore.

8) In this ever-changing global scenario, starting up a new business and launching an innovative start-up is a big challenge. Please share your key learnings for the benefit of budding entrepreneurs as a person who has been there done that. 

It’s always learning for learners. The deeper you go more thrust of learning will come. Please do not confuse self-employment with entrepreneurship. Self-employment is about you. Entrepreneurship is a much higher-level activity.

Don’t be afraid of failure (though culturally, in India, it is easier said than done). We have failed more often than we have succeeded. Behind every two YES has been eight Nos’. If you must fail…fail fast…. Another way to look at it is –fail…fail…fail…until you succeed. After a failure, bounce back, hard and strong.

  • Entrepreneurship involves fundamental mismatch between resource and ambition.
  • Top line is vanity, bottom line is sanity, cash is reality.
  • Entrepreneurship is not self-employment; it is much larger.
  • People, people, people.
  • Have a differentiated idea – be distinct or extinct.
  • Focus… do less to do more.

Handle pressure!! Pressure on entrepreneurs to succeed and scale up is so intense…please handle it. Do not come under peer pressure.

There is no right or wrong age to be an entrepreneur. Steve Jobs, Bill Gates and Mark Zuckerberg started very early; the Founder of Kentucky Fried Chicken started post 60. Passion has no age. Keep yourself ready always on a mission like MAN ON MISSION.




Startup Sunday || Season 4 Episode 18 || Teach for India

Teach for India- Because education can solve most of our problems

Education is fundamental to any equitable society. An excellent education not only equips children and youth with the knowledge, skills, values but also ushers them to be empowered individuals and responsible citizens. With nearly 1 in 4 people below the age of 14 years, India today stands at an inflexion point; where we go from here depends in large part on our ability to provide equal opportunities for all children to attain an excellent education.

The truth is that today, more than 50% of students in Grade 5 cannot read a Grade 2 text or solve a simple subtraction problem, the socio-economic circumstances that a child is born into determines the type of school he attends, the kinds of co-curricular opportunities that are available to him, the quality of life outcomes he attains as an adult, and the kinds of opportunities he passes on to his own children.

The truth is that today, we are failing the majority of our children.

The root of this crisis in education lies a crisis of leadership. There is a severe deficit of people at all levels of the education system who are committed to working together to improve the capacity and quality of our nation’s schools. The fact is that teachers alone cannot solve this crisis; we also need excellent school principals to support those teachers, informed parents to stay engaged with the teaching-learning process in schools, visionary bureaucrats and politicians to create an environment that enables for principals and teachers to thrive, active civil society leaders to hold stakeholders accountable, and committed corporate leaders to mobilize the necessary resources to support school systems.

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Teach For India exists precisely to fill this deficit of leadership in education by providing excellent education to all children by recruiting college graduates and working professionals to serve as full-time teachers in low-income schools for two years. The “TFI fellows” work across 209 schools in seven cities of India – Mumbai, Pune, New Delhi, Chennai, Ahmadabad, Bengaluru and Hyderabad reaching approximately 38,000 students.


Started in 2008 by a group of activists led by Shaheen Mistri who wanted to bring about a systemic change in the Indian education sector. The group met Wendy Kopp, CEO and Founder of Teach for America  (TFA), and following a McKinsey study, started adapting Teach for America s Theory of Change in India with the vision that one day all children will attain an excellent education and creating a movement of leaders to eliminate educational inequity.


In order to build a growing community of leaders, Teach For India has developed two models, one for short term and other for long term.

In the short-term, through the Fellowship program, they provide an opportunity to India’s brightest and most promising individuals, from the nation’s best universities and workplaces, to serve as full-time teachers to children from low-income communities in some of the nation’s most under-resourced schools. Through this experience of teaching in classrooms and working with key education stakeholders like students, principals, and parents, Fellows get exposed to the grassroots realities of India’s education system and begin to cultivate the knowledge, skills, and mindsets necessary to attain positions of leadership in the education system and identify their role in building a larger movement for equity in education.

In the long-term, these leaders become part of the Alumni network and support this growing community to advocate for change. The Alumni work in diverse roles within the education sector, as teachers, teacher-trainers, school principals, curriculum designers, and education policy researchers, as well as in the ecosystem surrounding and supporting the education sector, as journalists, lawyers, health experts, entrepreneurs, and corporate leaders, all with a shared purpose to build a broad people’s movement for educational equity that will accelerate progress towards that day when all children in India have the opportunity to attain an excellent education so that we, as a nation, can find our light and our true potential.


The organisation has impacted the lives of more than 50,000 kids through interaction at the grass-root level. The children are not only provided academic learning but holistic learning. This has impacted the lives of children on three levels academic growth, values and mindset, and exposure.



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