Seth Godin once said that marketing is no longer about the stuff you make but the stories you tell. In the ongoing digital transformation, Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.
In this episode of startup sunday, we interact with Mr Paritosh Sharma from Sava100Crore, a business channel that helps SME business owners in India to grow their business. Prior to co-founding Sava100Crore, Paritosh has worked with startups like Jabong, Hike, PayU etc. Following is the excerpt from the conversation: