We all talk about start-ups and new businesses that recreate the business models time and again. But the startup that changed the course of this millennium was Google. Today a company with a market capitalization of billion US dollars was once a startup in the year 1996. Two Stanford Ph.D. students, Sergey Brin and Larry Page had the idea of ‘BackRub’, a revolutionary technology that would rank web pages based on how many other web pages linked back to them. A disrupting idea in itself, the two co-founders worked to make their idea a success. And thanks to the world of internet, Google slowly created a buzz that took the entire world by storm.