Startup Sunday Season 2 Episode 34 (THE ENTREPRENEURIAL GATEWAY: ROLE OF NEW AGE MEDIA)

The world today has transformed into a ‘Technology Era’. Technology is on a ride and has enabled progress in all fields. Technological revolution has changed the face of lives of people bringing healthcare, information and connectivity to even the most remote areas that were hereto isolated.

Social media gives us an opportunity to connect in a very personal and meaningful way with the customers. This allows us to respond quickly to customer support issues, share and praise compliments about the company, and provide offers to people who are going out of their way to show company support. A survey was conducted, wherein it was perceived that social media is primarily useful within a business as a promotional tool (90%), for tasks such as advertising and marketing, as well as an outreach tool (86%)

With technology growing by leaps and bounds, the role of media in the field of entrepreneurship is immense. Media plays an important part in the development and promotion of entrepreneurial spirit in India. So, this Startup Sunday let’s take a look at the role of the new age media in enhancing entrepreneurship.

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