Startup Sunday Season 2 Episode 14 (Women Entrepreneurs)

“Women are the largest untapped reservoir of talent in the world”- Hilary  Clinton. Challenges and hardships are common, but breaking the barriers and making your own path should be the goal of every woman. This Sunday Entrepreneurship Cell presents to you some insights from the life of two woman entrepreneurs who have reached great heights. This time it is not only about a particular business model, it is also about the ideologies and motivating spirit that is required to achieve the summit.

women entrepreneur

JAYANTHI YESHWANT: BUILDING CAREERS WITH PASSION, COMPASSION & MULTI-INDUSTRY EXPERIENCE

The beauty of the recruitment lies in building the careers of all involved stakeholders (candidates, enterprises and consultants) from various walks of life. It is this positiveness that enticed Jayanthi Yeshwanth (Chairperson, Ad Astra) to give up a happy corporate career built over twenty years and venture into the fluctuating waters of entrepreneurship.

THE BEST FIT

Aptly named as Ad Astra, which means reaching for the stars in Latin, the company empowers enterprises and candidates to achieve their maximum potential. Jayanthi’s zeal to genuinely help companies meet relevant candidates and assist candidates to secure their dream job is palpable. “We are honest about the candidature being unsuitable for the client enterprise or vice-versa. Often, candidates come to us saying that we’ve been their life saviour,” recalls Jayanthi asserting the importance of culture fitment.

NURTURED OVER THE YEARS

Though Jayanthi appreciates the respect she receives from clients for being a woman entrepreneur, she strongly believes in gender equality. “Being a woman, it’s very important for us to give back, what we expect,” she asserts. Jayanthi attributes her success to her mother’s values, daughter’s support and sister’s motivation, as they helped her shape exemplary professional ethos that are today responsible for booming business and genuine appreciation for Ad Astra.

A driving enthusiast, exploring little known places in India is her favourite destination. Jayanthi is a voracious reader, the autobiography of Steve Jobs  inspires her to find greatness in minimum of things while the movie ‘The Pursuit of Happyness’ teaches her to sail through crisis with a smile; qualities that continue to help shape Ad Astra for a better future.

NIRUPAMA VELLORE GANAPATHY: SKY ROCKECTING INTO THE DIGITAL SPACE WITH HUMANE APPROACH

‘Paying attention to the means is more important than worrying about the end’. Not many follow these wise words, and most importantly, not many will teach you these. But, Nirupama Vellore Ganapathy (Founder and Managing Director, Ad Astra) was lucky to have gained this wisdom from her close friend  and serial entrepreneur K. Chandrasekar. The person who motivated her to take the first leap towards entrepreneurship. Since then, Nirupama has never looked back in her entrepreneurial journey.

A NOTABLE NAME IN THE INDUSTRY

Nirupama strives to work as a ‘doctor’ for varied industries to cure them off their bad hiring practices. The intense dearth of such professionals pushed her into this field. Nirupama has helped in building various organizations that were later acquired by Fortune 500 companies. Such rich experience played a pivotal role in catapulting Ad Astra amongst the industry leaders. After 25 years of practice, she believes that everyone is limited by their own thoughts. Hence an open mind and their best shot is required to overcome ‘the impossible’.

Nirupama believes in building organizations based on meritocracy, irrespective of age or experience. Hence, she not only appreciates but also implements good business ideas, no matter which hierarchical level they come from. She says “The biggest risk is to start a venture. Having perseverance and patience pays. Today, in a disruptive world, one should embrace technology, understand what the innovations are and imbibe that in your business quickly”.

AN ICON TO LOOK FORWARD TO

Greatly inspired by the book ‘Lean In’ by Sheryl Sandberg. Nirupama suggests entrepreneurs to be transparent and share the upside with the team, as key people are not just a team but they are a part of the dream. In her own words, “Have fun, and be humane. Do only what you love without comparing yourself with others and ensure you leave your footprint. No challenge is impossible if you take it one piece at a time”.

Nirupama spends considerable time mentoring women entrepreneurs, as well as family-owned business heads. She believes in reciprocal learning and sharing knowledge to enhance the capabilities of her mentees. She has been a career mentor on monster.com (a world renowned job portal) and a visiting faculty in several MBA schools.

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