Startup Sunday Season 1 Episode 24 (Tapzo)

1Did you know that most smartphone users in India uninstall nearly 75 percent of apps soon after they download them? Many cite the limited memory on their phones as a reason. Then there are those who either avoid using these apps or even downloading them, because of the high data costs they may incur. This is where an app like Tapzo (previously Helpchat) aims to step in and solve these pain points.

Tapzo does this by integrating the APIs of other apps onto a single platform in a unique proprietary format. By using a single window to access multiple apps, users can save upto 100 MB worth of data costs each month as there is no need to download and update multiple apps. It also helps free upto 500 MB of space with multiple apps being replaced by a single app.

And the popularity of the app is evident in the numbers. As of November 17, 2016, Tapzo, which is rated 4.5 on Google’s Play Store, has been downloaded over 2.8 million times. The number of daily transactions have also risen from 4,000 to 55,000 since January 2016. Tapzo also aggregates all digital wallets like Paytm, Freecharge, Mobikwik etc. and has seen a 400 percent growth in payments using these systems since the recent demonetisation move by the Indian government.

But what makes Tapzo truly unique is that it focuses on Indian consumers and their needs.

Ankur Singla, Founder and CEO, Tapzo says: “I believe that uniquely Indian challenges are best solved by Indian firms. We replaced the chat function with a self-service interface based on customer inputs, and with every enhancement of the platform, we are witnessing massive growth. Today we are the biggest partners for all the APIs that we have integrated into our platform. We are super excited by our new name Tapzo – it’s short, apt and resonates well with our target audience.”

The name Tapzo was chosen through a customer contest. A user suggested that the rebranding should reflect the app’s movement from ‘chat’ to ‘tap’. In its previous avatar as Helpchat, the all-in-one app platform used chat to interface with its users. However, after customer feedback, the chat feature was slowly replaced with the intuitive self-service interface over the course of nine months.

Tapzo, which is India’s biggest ‘all-in-one’ app, allows users to access more than 20 apps across categories like rides, food, news, recharges, deals and content. These include Uber, Ola, Meru, Zomato, Swiggy, Freshmenu, CouponDunia, MySmartPrice, PayTM, Freecharge, and Mobikwik, and new apps are being added every day.

Tapzo is based out of Bengaluru, with other offices in New Delhi and Mumbai. It raised Rs 100 crore in Series B funding from Sequoia India & Ru-Net in May 2015.

All differences in this world are of degree, and not of kind, because oneness is the secret of everything.

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