Startup Sunday Season 1 Episode 22 (Purplle)

Tired of roaming in the markets searching for your favourite beauty products? – India’s #1 Beauty Destination is here to fulfil your cosmetic needs. Started 925663722sin 2011 with a vision to cater to the beauty needs has been an early mover in the online beauty space and had initially secured an investment by a consortium of Blume Ventures, Mumbai Angels and The Chennai Angels.

Manish Taneja, CEO, said, “Purplle has clearly demonstrated cost efficient scale up in our beauty products market place business and are making rapid inroads into the beauty services market . With further round of funding, we are confident we will establish ourselves as India’s top destination for beauty.”

With Purplle, get your desired beauty products delivered at your doorstep and shop online to get the latest deals and discounts on beauty, skincare, hair care and cosmetic products. has various payment modes like cash on delivery, net banking and debit and credit card payment for smooth online shopping. Just relax and rewind by booking salon and spa appointments at your neighbourhood salon. It also provides the latest beauty inspirations for the perfect party look and the quirkiest nail art. The app has an easy and interactive user interface, making beauty shopping much simpler.

Purplle – an online platform for beauty enthusiasts and professionals has raised over $5 million in its Series A round from IvyCap Ventures. The funding was primarily used for growing its marketing efforts and fulfilment capacity. Year 2014 was eventful for the Mumbai based company, “2014 was a great learning experience I would say. We did our fair share of mistakes and thankfully have come out stronger. We have grown by 4 times in our beauty product marketplace business and by 10 times in our salon and spa finder business,” added Manish.

Purplle hit one million users mark in February 2013 and started accepting online payments for salons and spa services. The online traffic from tier II and III cities has increased to 50% and currently mobile contributes to over 70% of traffic on their salon and spa platform. Beauty products and services market is about USD 8 – 9 billion, out of which at present online contributes less than 1%. Purplle is trying to bring it online. Vikram Gupta, Founder and Managing Partner of IvyCap Ventures said  -“We strongly believe several eCommerce verticals remain relatively untapped in India, and that niche players with rich content and in-built intelligent discovery features are going to be the next wave of value creation, especially in the Indian context. Against this backdrop, beauty and wellness is of particular interest, as it is a fast growth sector with inherent loyalty characteristics far beyond many other verticals”.

The Mumbai based venture plans to achieve $40-50 million GMV run rate. The company aspires to have 25000 products, 50,000 salons and spas listed on their platform. As far as competition is concerned the company rubs shoulder with horizontal marketplaces and niche players like Nykaa.

“A single feat of daring can alter the whole conception of what is possible.” – Graham Greene



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